UUP Terms of Service

Unofficial reference translation. This document is a reference translation provided for convenience. The legally binding version is the Korean original at https://uup.kr/terms. If the two versions differ in any way, the Korean version prevails.

• Version: v1.4 (announced 2026-07-29 · takes effect 2026-08-28)
• The version currently in force is v1.3 (effective 2026-08-04). The main text below is v1.3; the changes introduced by v1.4 are collected at the end of this document under "Amendments taking effect on 2026-08-28 (v1.4)".
• Business operator: Onetop (원탑) (Business Registration No. 461-09-00872) · Mail-Order Business Registration No. 2025-Gyeonggi-Gimpo-7847 · Representative: Choi Hanul · Address: 201-1, 2F, 9-19 Bonghwa-ro, Gimpo-si, Gyeonggi-do, Republic of Korea · Contact: help@uup.kr
• Registered URL (permanent): https://uup.kr/terms

Notice of upcoming effective date

Two versions are published together on this page.

• Through 2026-08-27, the main text of Articles 1 through 13 below (v1.3) applies as written.
• From 2026-08-28, that main text as amended by the amendments at the end of this document applies. Only four articles change — Articles 2, 7, 8 and 9; all other articles remain as they are now.
• v1.4 is an amendment made in connection with the introduction of the Partner Program. The rights and obligations of users who do not participate in the Partner Program are unchanged from v1.3.
• The amendments were announced on 2026-07-29, applying the advance notice period required by Article 12, Paragraph 2 (30 days for changes that are disadvantageous to users or otherwise material).

Article 1 (Purpose)

The purpose of these Terms is to set out the rights, obligations, responsibilities and other necessary matters between the Company and users in connection with the use of "UUP" (the "Service"), an Instagram commerce automation platform service provided by Onetop (원탑) (the "Company" or "UUP").

Article 2 (Scope of the Service)

1. The Service includes the following.

• The public link-in-bio page a user creates (link.uup.kr/{slug}, the "Link Page") and the product, theme and analytics features within it
• The automation feature that connects the user's Instagram account and automatically sends private replies and DMs in response to comments on posts (the "Auto DM")
• Additional features such as automatic conversion of affiliate links (e.g. Coupang Partners), the Chrome extension, and analytics and notifications

1. The detailed composition of the Service, the scope provided under each plan, and quantitative limits (number of pages, number of products, number of connected accounts, daily DM sending caps, etc.) follow https://uup.kr/pricing and the notices within the Service, and the Company may change them as operationally necessary. However, changes that are disadvantageous to paying users follow the advance notice procedure under Article 6.
2. Auto DM operates only within the platform policies and the scope of the API provided by Meta, which operates Instagram, and the feature may be limited or discontinued due to changes in Meta's policies or API specifications.

Article 3 (Accounts and eligibility)

1. Users sign up through social login with a Kakao or Google account together with phone number verification. The Service does not provide self-registration using an email address and password.
2. The Service may be used only by persons aged 14 or older. By agreeing to these Terms and signing up, the user affirms that they are aged 14 or older. If a user is found — whether at sign-up or afterwards — to be under the age of 14, the Company will halt the sign-up or restrict use and destroy the related personal information. The Company does not provide a procedure for obtaining the consent of a legal guardian in the v1 Service.
3. Until the sign-up process is complete (phone number registration and verification, and processing of the required consents), the user cannot access Service features such as the dashboard. Whether the phone number verification procedure applies is a matter of the Company's operational policy; even where verification is omitted, registration of a phone number is still required.
4. The sole identifier of an account is the unique identifier of the Kakao or Google account the user first connected. Where an existing account is registered with the same phone number, accounts are not merged automatically. The user must go through an identity verification procedure and connect them explicitly.
5. Users may manage their account information (name, email, phone number, and connected social accounts) in account settings; re-authentication may be required in order to make changes.

Article 4 (Prohibited conduct)

In using the Service, users must not engage in any of the following.

1. Using the Auto DM feature in a manner that violates Instagram's or Meta's platform policies or applicable law, such as inducing spam posts or comments or sending in bulk and repeatedly
2. Posting or promoting illegal goods or services (narcotics, gambling, adult material, counterfeit goods and other items whose sale or advertising is prohibited by applicable law) on a Link Page or in Auto DM content
3. Impersonating another person, or using another person's trademark, trade name, likeness or the like without authorization so as to mislead users or purchasers
4. Failing to display the disclosure statement (material connection disclosure) required by applicable law and the affiliate partner's policies when using affiliate marketing (e.g. Coupang Partners)
5. Circumventing the quantitative limits provided by the Service (number of pages, number of products, number of connected accounts, daily sending caps, etc.) by improper means such as bypassing the API or creating multiple accounts
6. Infringing the intellectual property rights, personal information or other rights of the Company or a third party
7. Interfering with the stable operation of the Service or with another person's use of the Service

The Company states that the party responsible for performing display obligations under applicable law, such as material connection disclosures, is the user themselves, and that the Service provides only supporting features that encourage compliance, such as inserting defaults and displaying warnings when a disclosure has not been entered. The Company is not responsible for a user's breach of display obligations, and where a breach is confirmed the Company may take measures such as making content private or restricting use of the account.

Article 5 (Plans, fees and payment)

1. The Service offers the FREE, BASIC and PRO plans, and the feature scope and fees of each plan follow what is published at https://uup.kr/pricing. The core difference between BASIC and PRO is whether the Auto DM feature is provided.
2. A new user who completes the sign-up process determined by the Company (phone number registration, identity verification, etc.) may use the Service free of charge for 14 days without registering a payment method. When the trial period ends, the account converts to the FREE plan without any payment, and the Company does not automatically charge fees by reason of the trial ending. Whether a trial is granted, and its period and conditions (including extensions under a promotion code), follow what is stated on the sign-up screen and at https://uup.kr/pricing, and the Company may adjust the conditions on which trials are provided as operationally necessary. Trials are limited to one per phone number, and the Company maintains a trial history in order to prevent repeated trials through re-registration (see the Privacy Policy for details).
3. Payment for paid plans is made solely through the payment provider designated by the Company (Paddle.com Market Limited and its affiliates, "Paddle"). Paddle acts as the Merchant of Record ("MoR") selling the products to the purchaser and performs payment processing, tax calculation, issuance of invoices and receipts, and subscription lifecycle management, while the Company (UUP) is the Supplier under its agreement with Paddle and is responsible for providing the Service features, account management and technical support. The Company ensures that users can confirm this division of roles through the checkout screen and related notices. Paddle's status as MoR does not relieve the Company of its display obligations as a Korean mail-order business, its responsibility for service quality, its responsibilities relating to personal information, or its obligation to respond to consumer inquiries and disputes.
4. The payment amount is the final tax-inclusive amount calculated by Paddle based on the user's location and currency, and the Company does not recalculate it on its own.
5. Where the Company converts a user from free to paid for the first time or raises an existing paid fee, the Company gives notice of the change (the old price, the new price, the payment method to which it applies, etc.) at least 30 days before it takes effect and obtains the user's express consent. Silence is not treated as consent unless the user separately consents.
6. The procedures for plan changes (upgrades and downgrades), pro-rata calculation, and the specific conditions for scheduled changes follow the guidance within the Service and the FAQ at https://uup.kr/pricing.

Article 6 (Cancellation)

1. A user may request cancellation of their subscription at any time through the subscription management screen within the Service or through the Paddle customer portal provided by the Company. Cancellation applies in principle at the end of the current billing period, and existing access rights are maintained during that period.
2. A user may request withdrawal of subscription (cooling-off) as provided by applicable law; the requirements and the handling procedure follow https://uup.kr/refund-policy.
3. An account with an active subscription or a subscription in arrears (past_due) must complete the winding-up of that subscription (scheduling cancellation at the end of the period, or processing a legitimate refund request) before member withdrawal under Article 7.
4. Where a user violates Article 4 or violates applicable law or the policies of a partner such as Meta, the Company may restrict use of the Service or terminate the agreement after prior notice (or with subsequent notice in urgent cases). Even in that case the subscription and billing status do not change automatically; the Company handles them separately in accordance with its operational procedures.

Article 7 (Member withdrawal)

1. A user may request member withdrawal in account settings. The withdrawal screen explains cancellation at the end of the period (the default) and the route for a statutory refund request, and withdrawal is processed only after the winding-up of any active or past-due subscription is complete.
2. Upon withdrawal, the Company destroys personal information other than the items subject to a statutory retention obligation (Article 9). The withdrawal screen does not promise "immediate physical deletion of all data"; the retained items and retention periods are set out separately in the Privacy Policy.
3. The basis for, and the period of, information the Company retains separately in order to prevent abuse upon re-registration (e.g. repeated use of trials) follows the Privacy Policy.

Article 8 (Credits)

1. Credits granted by the Company to users through a referral program or the like may be used only to pay subscription fees for the Company's Service.
2. Credits cannot be refunded or withdrawn in cash, cannot be transferred to another person, and cannot be topped up directly by the user.
3. The conditions for accruing, confirming and deducting credits follow the referral program guidance and what is published on the dashboard (/dashboard/referral).

Article 9 (Protection of personal information)

The Company endeavours to protect users' personal information in accordance with applicable law and the Company's Privacy Policy. Matters concerning the collection, use, retention period, provision to third parties and overseas transfer of personal information follow https://uup.kr/privacy.

Article 10 (Changes to and suspension of the Service)

1. The Company may change or discontinue all or part of the Service as operationally or technically necessary, and in such a case gives prior notice. However, where unavoidable — such as responding to an urgent failure — notice may be given afterwards.
2. The Auto DM feature may be limited by Meta's API policies, review outcomes and sending quotas, and the Company is not responsible for feature limitations arising from causes on Meta's side.

Article 11 (Limitation of liability)

1. The Company is not liable where it cannot provide the Service due to causes beyond its control, such as force majeure, failures of third-party services including Meta, Paddle and Aligo, or communication failures.
2. The Company does not warrant the accuracy or reliability of information obtained by a user through the Service (e.g. analytics or automated sending results), and is not liable for damages arising from causes attributable to the user.
3. The Company is not liable for disputes with third parties caused by a user's prohibited conduct under Article 4, or for damages arising from them.
4. This Article does not exempt the Company from liability for its wilful misconduct or gross negligence under applicable law.

Article 12 (Amendment of these Terms)

1. The Company may amend these Terms to the extent that doing so does not violate applicable law.
2. When these Terms are amended, the Company gives notice at least 7 days before the effective date (30 days where the change is disadvantageous to users or otherwise material), specifying the effective date and the reason for the change, and retains the versions before and after the amendment.
3. Records of prior consent are retained in combination with the version of the Terms in force at the time of that consent.

Article 13 (Dispute resolution and governing law)

1. Where a dispute arises in connection with use of the Service, the Company and the user shall first endeavour to resolve it through consultation.
2. These Terms are governed by and construed in accordance with the laws of the Republic of Korea.

Supplementary provisions

These Terms take effect on 2026-07-20.

The amended version of these Terms (v1.1 — clarifying the method of affirming age and reflecting the phone number registration procedure) takes effect on 2026-07-21.

The amended version of these Terms (v1.2 — extending the free trial period from 7 days to 14 days and stating that the account converts to FREE with no automatic charge when the trial ends) was announced on 2026-07-27 and takes effect on 2026-08-04. As it is not a change disadvantageous to users it is not subject to the 30-day advance notice under Article 12, Paragraph 2; the 7-day advance notice period under the same paragraph applies. However, the extension of the trial period applies immediately to users who sign up from 2026-07-27 pursuant to Article 5, Paragraph 2 (trial conditions follow the notices on the sign-up screen and the pricing page).

The amended version of these Terms (v1.3 — unifying the term for items placed on a Link Page from "product block" and "block" to "product") was announced on 2026-07-28 and takes effect on 2026-08-04. It is a unification of terminology in which the objects referred to and the rights, obligations and quantitative limits are the same as under v1.2, and it is not a change disadvantageous to users; it is therefore not subject to the 30-day advance notice under Article 12, Paragraph 2, and the 7-day advance notice period under the same paragraph applies.

The amended version of these Terms (v1.4 — adding a new Article 2, Paragraph 4 on the relationship with the Partner Terms in connection with the introduction of the Partner Program; adding completion of settlement of, or express waiver of, a partner's confirmed unpaid balance to the preconditions for member withdrawal in Article 7, Paragraph 1 (pending commissions that have not yet been confirmed do not block withdrawal); adding a new Article 7, Paragraph 4 setting out the handling principles, the route for claiming after withdrawal, and the duty to disclose pending commissions; adding a new Article 8, Paragraph 4 distinguishing credits from partner earnings; and adding to Article 9 a basis for retaining information where an unpaid balance remains) was announced on 2026-07-29 and takes effect on 2026-08-28. Because Article 7, Paragraph 1 adds one more precondition to member withdrawal and thereby has an aspect of restricting the user's termination of the agreement, the Company treats it as a change disadvantageous to users and applies the 30-day advance notice period under Article 12, Paragraph 2. The obligations newly created by this amendment apply only to users who have applied for and been approved into the Partner Program and who have an unpaid balance; the rights and obligations of users who do not participate in the Partner Program are the same as under v1.3. Withdrawal requests already received before the effective date are governed by the previous provisions. The Partner Terms (https://uup.kr/partners/terms) take effect on the same day.

Contact: help@uup.kr / https://uup.kr/support

Amendments taking effect on 2026-08-28 (v1.4)

The following are the amended provisions that apply from 2026-08-28. On that day, the corresponding provisions in the main text above are replaced by the text below. Through 2026-08-27, the main text above (v1.3) applies.

What changes

No other provisions change. The article numbers stay the same as well — paragraphs were added to existing articles rather than creating new articles.

Amended provisions (full text)

Article 2 (Scope of the Service) — effective 2026-08-28

1. The Service includes the following.

• The public link-in-bio page a user creates (link.uup.kr/{slug}, the "Link Page") and the product, theme and analytics features within it
• The automation feature that connects the user's Instagram account and automatically sends private replies and DMs in response to comments on posts (the "Auto DM")
• Additional features such as automatic conversion of affiliate links (e.g. Coupang Partners), the Chrome extension, and analytics and notifications

1. The detailed composition of the Service, the scope provided under each plan, and quantitative limits (number of pages, number of products, number of connected accounts, daily DM sending caps, etc.) follow https://uup.kr/pricing and the notices within the Service, and the Company may change them as operationally necessary. However, changes that are disadvantageous to paying users follow the advance notice procedure under Article 6.
2. Auto DM operates only within the platform policies and the scope of the API provided by Meta, which operates Instagram, and the feature may be limited or discontinued due to changes in Meta's policies or API specifications.
3. Separately from the Service, the Company may operate a Partner Program under which users approved by the Company introduce the Service and receive a share of revenue in cash according to their performance. The Partner Program is a separate revenue-sharing agreement, distinct from the Service use agreement under these Terms, and matters concerning the program — eligibility to participate, calculation and payment of commissions, prohibited conduct and the like — follow the Partner Terms (https://uup.kr/partners/terms). Where these Terms and the Partner Terms conflict as to the program, the Partner Terms prevail. However, matters proper to these Terms, such as membership status and member withdrawal, follow these Terms. This paragraph does not apply to users who do not participate in the Partner Program.

Article 7 (Member withdrawal) — effective 2026-08-28

1. A user may request member withdrawal in account settings. The withdrawal screen explains cancellation at the end of the period (the default) and the route for a statutory refund request, and withdrawal is processed only after the winding-up of any active or past-due subscription is complete. Where a user who has participated in the Partner Program has an unpaid balance that has been confirmed and may be claimed for payment, withdrawal is processed only after the payment procedure for that balance is complete or the user has expressly waived the balance. "Unpaid balance" here means the balance defined in Article 2, Item 7 of the Partner Terms, and pending commissions that have not yet been confirmed do not block withdrawal. The specific procedure follows the Partner Terms (https://uup.kr/partners/terms).
2. Upon withdrawal, the Company destroys personal information other than the items subject to a statutory retention obligation (Article 9). The withdrawal screen does not promise "immediate physical deletion of all data"; the retained items and retention periods are set out separately in the Privacy Policy.
3. The basis for, and the period of, information the Company retains separately in order to prevent abuse upon re-registration (e.g. repeated use of trials) follows the Privacy Policy.
4. The following applies to the unpaid balance under Paragraph 1.

• The principle is payment. The Company first shows, on the withdrawal screen, the amount of the unpaid balance and the route for requesting payout. The Company does not set waiver of the balance as a default or require it as a condition of withdrawal; a waiver is established only where the user expressly indicates an intention to waive after a separate selection and confirmation. The Company does not provide that a balance a user has not claimed lapses by the mere passage of time.
• Where an unpaid balance remains after partner status has been suspended or terminated or after member withdrawal has been processed, the user may claim payment through help@uup.kr after identity verification. The Company processes only the minimum information necessary for that claim, for verification purposes.
• Where the balance is negative under Article 9 of the Partner Terms (where deductions from refunds or chargebacks have been carried over), the Company does not withhold processing of withdrawal on that ground alone. Even in that case, the user's obligation to return and the Company's right of set-off under the same article are unaffected.
• Pending commissions that have not been confirmed do not block withdrawal. Because commissions on annual payments are confirmed in instalments over 12 months under Article 6, Paragraph 3 of the Partner Terms, treating pending amounts as a ground for blocking withdrawal would block account deletion for more than a year. On the withdrawal screen the Company states the amount of pending commissions, the expected confirmation dates, and the fact that those amounts will not be paid if the user withdraws now, and also presents the option of waiting until they are confirmed before withdrawing. What is not paid here is the portion that has not yet been confirmed and so has not arisen as a claim; a balance that has already been confirmed does not lapse under this paragraph (Article 7, Paragraphs 10 and 15 of the Partner Terms).

Article 8 (Credits) — effective 2026-08-28

1. Credits granted by the Company to users through a referral program or the like may be used only to pay subscription fees for the Company's Service.
2. Credits cannot be refunded or withdrawn in cash, cannot be transferred to another person, and cannot be topped up directly by the user.
3. The conditions for accruing, confirming and deducting credits follow the referral program guidance and what is published on the dashboard (/dashboard/referral).
4. Credits under this Article are different from the partner earnings under Article 2, Paragraph 4. Credits are a reward under a referral scheme open to any member and cannot be converted to cash or transferred, whereas partner earnings are consideration under a revenue-sharing agreement paid in cash to a partner approved by the Company, and their calculation, confirmation and payment follow the Partner Terms. Credits and partner earnings do not arise together in respect of a single sign-up.

Article 9 (Protection of personal information) — effective 2026-08-28

The Company endeavours to protect users' personal information in accordance with applicable law and the Company's Privacy Policy. Matters concerning the collection, use, retention period, provision to third parties and overseas transfer of personal information follow https://uup.kr/privacy.

In connection with the Partner Program, where a confirmed unpaid balance remains after a user has withdrawn from membership or their partner status has ended, the Company retains separately, until payment is complete, the minimum items necessary for that payment and for withholding tax (legal name, account information, and information necessary for withholding) and then destroys them. The items retained and the point of destruction follow the Privacy Policy.