Coupang Partners Disclosure Text (2026) — The Recommended Sentence, Where It Goes, and the Spots Instagram Creators Miss
The disclosure is a single line. Yet the first item Coupang itself lists among "the most common reasons final approval is rejected" is this line being missing, and in publicly shared accounts, the usual reason an active partner receives a fix request or a settlement-exclusion notice is that the line is either absent or in the wrong place. Coupang Partners is Korea's largest affiliate program, and since the Korea Fair Trade Commission (KFTC) revised its guideline in December 2024, "small print at the very bottom" no longer counts as a disclosure — but plenty of accounts still do it the old way without knowing. This article gives you the recommended sentence verbatim, maps where it goes for each Instagram placement, and covers the two surfaces you miss if you only think about captions: the link page and the Auto DM.
Before you read: This article is based on the official Coupang Partners user guide (February 2025 edition, checked September 2026), the KFTC "Guidelines for Review of Labeling and Advertising Concerning Recommendations and Endorsements" (revised and in force since December 1, 2024), and the KFTC's "Guide to Disclosing Economic Interests" (December 2025 revision) as summarized by the government's Easy-to-Find Legal Information service. Policies change, so make the final call against the Partners notices and the KFTC originals. It is written by the UUP team, who build the feature that inserts the disclosure into link-page notice bars and DM cards automatically.
The recommended sentence — copy it as is
The sentence the Coupang Partners guide presents as its "example of an economic-interest disclosure" is this (Korean original, with a literal rendering):
이 게시물은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다. ("This post is part of Coupang Partners activity, and I receive a set commission accordingly.")
It is safest not to rewrite it. The guide states that because disclosure obligations follow the KFTC guideline, "we cannot arbitrarily judge which posts are subject to it," and instructs partners to mark every post published as Partners activity. Product links, quick links, and even event/promotion links each carry the note "a disclosure is required."
Trimming or paraphrasing is where people get caught. In the December 2024 revision the KFTC added conditional, non-definite wording such as "may receive a commission" to its examples of unclear disclosure, and its guide lists using the single word "Partners" on its own as unclear as well.
| Wording | Verdict | Why |
|---|---|---|
| The recommended sentence, verbatim | Safe | Coupang's own wording |
| "I may receive a small commission through Partners activity" | Risky | Conditional — reads as "this might not be an ad" |
| "This post is part of Coupang Partners activity" | Risky | Omits the fact that a commission is paid |
| #CoupangPartners or "Partners" alone | Risky | Listed by the KFTC guide as unclear |
| AD · spon · PR abbreviations | Risky | Inappropriate for posts aimed at Korean consumers |
| An English disclosure on a Korean post | Risky | The disclosure must be in the same language as the endorsement |
The two-character word "광고" (advertisement) counts as clear wording under the KFTC standard. What the Coupang guide requires is not a specific sentence but a clear disclosure "that users can easily recognize," and the sentence above is its example. Still, using the recommended sentence verbatim leaves a reviewer nothing to interpret, so treat "#광고" as an add-on and lean toward including the full sentence.
Where it goes — what "the first part" means
Position is the heart of the guideline revision that took effect on December 1, 2024. Previously "the first part or the last part" of a post was allowed; because readers never reach a disclosure at the end of a long post, the "last part" option was removed and only "the title or the first part" remains. The Coupang guide says the same: put the sentence "in the title or first part of the post, and if it is in the title, adjust so the sentence is not truncated."
The KFTC guide names three inappropriate placements: written mid-body with nothing to distinguish it, written in a comment, and visible only after tapping "more." On top of that, text that is too small or too close to the background color fails the readability requirement.
Translated into Instagram placements:
| Placement | Where the sentence goes | Watch out |
|---|---|---|
| Feed / Reel caption | The first line | Captions fold behind "more" after a few lines — anything below the fold is "visible only after tapping more" |
| Reels / video | On-screen text (at the start, and at the end if long) + caption first line | For video media the rule is "the title or inside the video," so the caption alone is weak |
| Story | As text on the same frame as the link sticker | Stories have no caption; the frame is the only place |
| Link placed in a comment | Link can live in the comment, but the disclosure goes in the caption's first line | Disclosure-in-comment is an explicit bad example |
| Profile bio | Supplementary only | Does not replace per-post disclosure |
Some creators object that a disclosure as the first line under the photo looks awkward. Keep the order anyway — the aesthetics are not worth a rejection or a settlement exclusion.
The two spots captions never reach — the link page and the Auto DM
On Instagram, Coupang links do not go in the caption itself. They live on the link page in your profile as products, or they go out as an Auto DM replying to a comment. Neither surface is covered by the caption's first line, and the link page in particular falls squarely under Coupang's "every post with a Partners link."
The link page. A page with Coupang links as product buttons is itself a post containing Partners links. Put the disclosure at the very top, where it appears before the product list. On a UUP link page the editor's notice bar plays this role — if a page has Coupang links and no disclosure, the editor flags "Affiliate activity requires a paid-partnership disclosure. One checkbox below adds it.", and one checkbox inserts the standard disclosure sentence — the same-meaning Korean sentence long used in Coupang Partners activity, beginning "이 포스팅은" ("this post"). The editor simply inserts this Korean standard sentence as a default — it does not translate or alter it, and you can edit it freely afterward; if your page and posts are in English or Japanese, rewrite the inserted sentence in that language (the disclosure must match the language of the endorsement). You choose among four positions, and if you place it only below the products the editor warns: "The disclosure has to sit above your products. Leaving it only at the very bottom breaks the policy even though the text is there." With the position set to the very top there is a sticky option that keeps the notice pinned as visitors scroll, and for the scrolling (marquee) notice the editor warns the opposite: turn it off while under review — if a reviewer opens the page while the sentence has scrolled out of view, you get blocked despite having the disclosure.
The Auto DM. If your account replies to comments by sending the Coupang link by DM, we recommend putting the disclosure in the DM as well. To be precise, the KFTC guide does not name DMs as a separate surface, so we do not call this a legal obligation. But Coupang requires the disclosure on "every post with a Partners link" and holds open the possibility of payment holds when it is missing, so there is no reason to leave it out of a DM that carries the link. In UUP's DM automation the product card's subtitle is that spot: choose a product identified as a Coupang link for the card button and the empty subtitle is auto-filled with the same standard Korean sentence as the notice bar (within 80 characters, editable — again, rewrite it in your content's language if that is not Korean); for text DMs you write it into the message itself. One caveat — if your first DM is set to go out as a product card, the text message is only a fallback for when the card cannot be sent, so when the card goes out normally a disclosure written only in the text does not go with it. The editor raises a warning for that combination; move the sentence into the card subtitle as it suggests.
One thing to be clear about: a single notice bar on the link page does not stand in for disclosures on every post. Caption, page, DM — each gets its own.
In the approval review, the screenshot is part of the disclosure
The Coupang guide names the two most common reasons for final-approval rejection outright — 1) no disclosure, 2) the activity page cannot be verified. In review, "having" the disclosure means the reviewer can see it, so work in this order:
- Put the recommended sentence in the first part of every post and page that carries a Partners link. Existing posts can simply be edited.
- On the Partners site, click your ID top right → My Info and register every page you are active on — your link page URL as well as your Instagram profile.
- Upload a screenshot for each registered page. In the guide's words it must be "a screen where the Partners link/widget/banner and the disclosure are visible together" — a screen showing only the link, or only the sentence, is not evidence.
The full approval process is in the approval article.
What happens if you miss it
The Coupang guide lists payment hold and forced withdrawal under its cautions, and says notices arrive through the Partners site and by email. That is as far as the official material goes. What follows is the pattern repeatedly described in public write-ups and community posts (not official sources) — an email requesting that undisclosed posts be fixed by a deadline; if there was no response, the account was suspended or the post's earnings were excluded from settlement. Some also report an after-the-fact exclusion notice with no prior warning, so when a "missing disclosure" email arrives, handle it the same day: fix the post, screenshot the fixed screen, reply to the email.
The legal side is not light either. Under Korea's Fair Labeling and Advertising Act, endorsements that hide an economic interest can draw corrective orders and surcharges, and the 2024 revision explicitly brought cases where compensation is received later through a purchase link under the disclosure duty — which is exactly what Coupang Partners is.
FAQ
Isn't writing it once in my profile bio enough?
No. The disclosure is per post, and the bio is not a post. It is fine as a supplement, but it does not replace the caption's first line.
Can I just use #광고 #쿠팡파트너스 hashtags?
"광고" (ad) is clear wording by the KFTC standard, but "#쿠팡파트너스" says nothing about receiving a commission and lands close to unclear. Put a sentence that states you receive a commission in the first line, and add hashtags if you like.
What about accounts run in English or Japanese?
The disclosure must be in the same language as the endorsement. English post, English disclosure; Japanese post, Japanese disclosure. An English disclosure on a Korean post is an inappropriate disclosure.
Do I have to fix all my old posts?
Every post with a live Partners link is in scope. Even if a sentence is there, rewrite it to the recommended wording if it is conditional ("may receive"), and move it to the first line if it sits low in the caption. If there are many, start with the posts that carry links.
Related reading
- Coupang Partners × Instagram — automating from comment to purchase
- How Coupang Partners approval works — signup steps and final approval criteria
- How to create Coupang Partners links — site, app, and auto-conversion
To try the setup where the disclosure lands automatically in the link-page notice bar and the DM card subtitle, start for free opens a 14-day trial (no card required). Plan differences are on the pricing page.